{"id":1075,"date":"2008-03-10T08:13:41","date_gmt":"2008-03-10T13:13:41","guid":{"rendered":"http:\/\/www.vallentyne.com\/blog\/2008\/03\/10\/more-music-industry-advice\/"},"modified":"2008-03-10T08:15:15","modified_gmt":"2008-03-10T13:15:15","slug":"more-music-industry-advice","status":"publish","type":"post","link":"https:\/\/www.vallentyne.com\/blog\/2008\/03\/10\/more-music-industry-advice\/","title":{"rendered":"More Music Industry Advice"},"content":{"rendered":"

Wow wow wow wow<\/a>.\u00c2\u00a0 I want the kind of music industry Seth Godin is talking about.\u00c2\u00a0 One that doesn’t sue you, but rather leads you into better experiences and a closer sense of community with the artist and other fans.\u00c2\u00a0 I have blathered on about this far too often, but I must say I never really thought about exactly how the music industry could move past their dying business today and on to something really new, and really sustainable.<\/p>\n

His speech is funny and very pointed, and filled with stuff that resonates with me strongly.\u00c2\u00a0 It’s probably the best advice I have heard for them in a while.<\/p>\n

\u00c2\u00a0“…if I asked you for the name and address of your 50,000 best customers, could you give it to me? Do you have any clue?”<\/p><\/blockquote>\n

I love this next part, because that’s what\u00c2\u00a0I do to people, but oh so rarely it makes me sad.\u00c2\u00a0 I bolded the best part.<\/p>\n

“The next idea is this idea of liking. There is a lot of music I like. There is not so much music I love. They didn\u00e2\u20ac\u2122t call the show, \u00e2\u20ac\u0153I Like Lucy\u00e2\u20ac\u009d, they called it \u00e2\u20ac\u0153I Love Lucy\u00e2\u20ac\u009d. And the reason is you only talk about stuff you love, you only spread stuff you love. You find a band you really love, you\u00e2\u20ac\u2122re forcing the CD on other people, \u00e2\u20ac\u0153you gotta hear this!\u00e2\u20ac\u009d. We gotta stop making music people like<\/strong>. There is an infinite amount of music people like. No one will ever go out of the way to hear, to pay for, music they like. “<\/p><\/blockquote>\n

Here’s more on the anti-piracy, control the uncontrollable, dam the flood, etc.<\/p>\n

“It\u00e2\u20ac\u2122s not that you need to say \u00e2\u20ac\u0153no, no, no, I can\u00e2\u20ac\u2122t let you hear this\u00e2\u20ac\u009d it\u00e2\u20ac\u2122s \u00e2\u20ac\u0153I want you to hear this\u00e2\u20ac\u009d. Because if you hear it you might join the tribe, and if you join the tribe then over time I\u00e2\u20ac\u2122ll take care of you so well you\u00e2\u20ac\u2122ll want to pay me. And then people will be passionate when they hear what you do for a living, they\u00e2\u20ac\u2122re going to die to have you help them meet other people in the tribe.”<\/p><\/blockquote>\n

Of course this next quote ties into the first point:\u00c2\u00a0they have no real idea what I listen to, or not a very good idea.\u00c2\u00a0 They should be buying me my iPod, letting me fill it for free and keep track of what I am listening to.\u00c2\u00a0 Isn’t that more than radio ever gave them?\u00c2\u00a0 They have no idea what songs I rate highly, what songs I listen to over and over, what artists I love.\u00c2\u00a0 In effect they have no idea what “tribe” I belong to, so they have no easy way to suck the money from my pocket.\u00c2\u00a0<\/p>\n

“And so we look at these phrases, \u00e2\u20ac\u0153paying attention\u00e2\u20ac\u009d. That\u00e2\u20ac\u2122s what you\u00e2\u20ac\u2122ve wanted people to do all along. \u00e2\u20ac\u0153Pay attention to this artist\u00e2\u20ac\u009d. Paying is a weird word isn\u00e2\u20ac\u2122t it? You want me to pay you something-my attention. And if you\u00e2\u20ac\u2122re wrong, I get nothing back. I had to listen to the Backstreet Boys…AHH! I want those three minutes back. So, it\u00e2\u20ac\u2122s a weird relationship.”\u00c2\u00a0<\/p><\/blockquote>\n

I highly recommend you read this and think about how we might eventually, maybe, be paying the music companies for something completely different than the actual music they sell today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wow wow wow wow.\u00c2\u00a0 I want the kind of music industry Seth Godin is talking about.\u00c2\u00a0 One that doesn’t sue you, but rather leads you into better experiences and a closer sense of community with the artist and other fans.\u00c2\u00a0 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7],"tags":[],"class_list":["post-1075","post","type-post","status-publish","format-standard","hentry","category-culture","category-tech"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/piGNU-hl","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/posts\/1075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/comments?post=1075"}],"version-history":[{"count":0,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/posts\/1075\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/media?parent=1075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/categories?post=1075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/tags?post=1075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}