{"id":947,"date":"2007-08-31T13:35:50","date_gmt":"2007-08-31T18:35:50","guid":{"rendered":"http:\/\/www.vallentyne.com\/blog\/2007\/08\/31\/tv-is-dead\/"},"modified":"2007-08-31T13:35:50","modified_gmt":"2007-08-31T18:35:50","slug":"tv-is-dead","status":"publish","type":"post","link":"https:\/\/www.vallentyne.com\/blog\/2007\/08\/31\/tv-is-dead\/","title":{"rendered":"TV is dead"},"content":{"rendered":"

TV is changing.\u00c2\u00a0 We are all in the denial phase, but the way we used to watch it is really gone .\u00c2\u00a0 I saw this article<\/a> today about somebody saying TV is about to have it’s “iPod moment”.\u00c2\u00a0 That’s the moment where we stop caring about the stream of cable\/satellite programming and just download what you want to see.\u00c2\u00a0 At our place it’s already happened.\u00c2\u00a0 For us, TV shows don’t come on as we watch, instead we know when they have been recorded on the PVR, and that’s when we plan to watch them.\u00c2\u00a0 There’s no sense of the TV schedule that I used to have as a kid.\u00c2\u00a0 I used to just “know” when the stuff I wanted to see was on and turn on the TV.\u00c2\u00a0 If I missed it, well too bad.\u00c2\u00a0 Now I have no fricking idea when a show is actually aired, usually.\u00c2\u00a0 After I set up the timer on the PVR I’m done with the program guide.<\/p>\n

We so rarely watch live TV that Nikki and I never know about new shows until somebody we know starts talking about them.\u00c2\u00a0 We watch everything pre-recorded and so we skip ahead through the commercials and the network teasers without knowing what’s coming up.\u00c2\u00a0 That’s the big problem with the new model.\u00c2\u00a0 If I can’t find new content I will start to watch less over time (and have already).\u00c2\u00a0 How will they tell me about new shows in a world where the program guide is internet-sized?\u00c2\u00a0 I think maybe web-style marketing could help a lot.\u00c2\u00a0 Blogs and YouTube could easily tell me about new shows that I might want to watch.\u00c2\u00a0 But that wouldn’t work so well for non-web savvy folks.\u00c2\u00a0 Then there’s the commercial ad problem.\u00c2\u00a0 Nikki and I skip over almost every ad they show.\u00c2\u00a0 That’s bad for advertisers, for sure.\u00c2\u00a0 Technology will probably step in here at some point.\u00c2\u00a0 One thing our Bell PVR does to make us try to watch the ads is it randomly changes the length of time the “skip ahead” and “skip back” buttons work on.\u00c2\u00a0 Sometimes you can skip a regular commercial block with three clicks, sometimes it’s four.\u00c2\u00a0 Often you overshoot and have to go back.\u00c2\u00a0 It’s very clever since it makes you sit through some of those precious commercial seconds just out of frustration.\u00c2\u00a0 I would expect to see more of this kind of technology in the future, hacks that make you sit through the commercials so the advertisers will continue to support the shows.\u00c2\u00a0 It still won’t stop the hard core geeks from finding a way around watching, but for most of us it will be just fine.<\/p>\n

I have noted this before<\/a>, but it’s coming closer now, methinks.\u00c2\u00a0 That’s a rather wordy ramble, sorry folks.\u00c2\u00a0 Anybody happen to agree with this?<\/p>\n","protected":false},"excerpt":{"rendered":"

TV is changing.\u00c2\u00a0 We are all in the denial phase, but the way we used to watch it is really gone .\u00c2\u00a0 I saw this article today about somebody saying TV is about to have it’s “iPod moment”.\u00c2\u00a0 That’s the … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7],"tags":[],"class_list":["post-947","post","type-post","status-publish","format-standard","hentry","category-culture","category-tech"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/piGNU-fh","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/posts\/947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/comments?post=947"}],"version-history":[{"count":0,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/posts\/947\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/media?parent=947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/categories?post=947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vallentyne.com\/blog\/wp-json\/wp\/v2\/tags?post=947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}